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AI Strategy

We use AI to support creativity, not define it.

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Human judgement remains the cornerstone of every decision we make, AI is a tool used to amplify our capabilities. It enables our team to test more ideas, uncover deeper insights, and respond to opportunities faster.

20 years of cross-industry experience combined with the latest AI models keeps us redefining.

Clients

  • Audible logo
  • Lionsgate logo
  • Invicti logo
  • Verint logo

Three Ways AI Enhances Our Workflow

  1. Facilitator

    Faster Discovery & Exploration

    • Research & Strategy Support: We use AI to rapidly surface trends, benchmarks, and audience insights, bringing deeper understanding earlier in the process.

    • Sitemap Analysis & Content Mapping: AI assists in analyzing sitemap and content structure to identify gaps, outdated assets, and structural inconsistencies that are often missed by manual reviews. 


    • Competitive Benchmarking: We use AI to analyze competitor brands to reveal differences & opportunities.

    • Planning & Architecture: Before development, we use AI models to explore architecture, CMS structures, and integrations paths to validate the teams thinking.

    Why it matters for you: You gain faster, data-driven insights.

  2. Time Saver

    Efficiency Without Losing Human Touch

    • AI-Generated Asset Exploration: Traditionally high lift assets, such as 3D renders and illustrations can be quickly integrated into our team’s workflow.

    • AI Empowered Design: We leverage AI within Figma and other tools to eliminate low-value, repetitive tasks, allowing designers & developers to focus on high impact creative and decision making.

    • AI Enabled Development: We use AI to minimize repetitive busywork, refactor complex logic, and improve documentation while maintaining strict expert human review. AI acts as a force multiplier, not a replacement and no code is committed without manual validation.


    Why it matters for you: Faster turnarounds, more visual exploration, and fewer revisions.

  3. Validator

    Extra Eyes and Perspective

    • Accessibility & Compliance: We use AI to proactively scan for potential WCAG compliance issues, flagging risks early for validation and resolution by human experts.


    • Hypothesis Testing: AI supports early validation of UX concepts through prototyping and analysis.

    • Clarity, Consistency, and Polish: AI functions as an additional quality layer, identifying issues and errors early and throughout the process.

    • Code Review Support: We use AI to assist in pull request reviews, scanning for accessibility concerns, inconsistent patterns, and minor defects, while the final approval remains with senior developers. 


    Why it matters for you: You get a polished, accessible, user focused product.

What We Don't Do With AI

We don't let AI models dictate our decisions or cloud our 20 years of experience.

We don’t outsource creativity to AI.

We don’t let AI replace human judgment or intuition.

We don’t let AI make decisions. Our people make the call.

They are total professionals that go that extra mile and everything they put together is masterful.

Transcript

Hear what Dan Jefferies at Kentauros.ai has to say about working with us

Case Studies