Audible wanted a campaign driven quiz with an engaging interface built to handle future/multiple quizzes. The quiz is built on Contentful and fully managed by Audible's team.
- 88% completion rate at launch
- Average engagement time of 2 minutes and 9 seconds
Audible’s team can leverage a set of custom question types with weighted results for each answer. The end result serves up custom tailored listening recommendations.
My 2022 resolution, eat more cake!
“From their strategic thinking and executions to their understanding of our brand, Elegant Seagulls was the perfect partner to help Audible reimagine our quiz experience and inform a unique CX. It was a delightful experience collaborating with their team to concept and design a flexible quiz platform that’s helping us improve content discovery and drive customer engagement. This is the beginning of our journey with Elegant Seagulls and I’m excited to “imagine and invent before they ask” on future initiatives.
- Jayson Merlino, Creative Director, Audible
The concept for the first quiz campaign was "no resolutions". The CMS allows for the creative of each campaign to be seamlessly integrated around a light or dark base theme.
Video helped capture a sense of excitement and motion tying the whole story together.
See the live site - www.audible.com/quiz/no-resolutions