Waves 4 Water
- Brand Evolution
We streamlined W4W business operations by building a system custom tailored to their needs and audience. All elements of their brand besides the logo were re-imaged to create a statement making experience.
- Awwwards Honorable Mention
- 50% Increase in Page Speed
- Featured by Adobe for future thinking UX
W4W wanted something that paid homage to their action sports roots but elevated their brand. The founder Jon Rose is an x pro-surfer and envisioned something edgy but still timeless. We did this by introducing new brand elements like the wave and leveraging bold typography, heavy contrast, and wow moments.
Edgy yet sophisticated, this site drops right in.
With over 70% mobile traffic the ability to quickly communicate natural disasters and allow users to donate on the fly was crucial.
The donation platform is complex and allows users to donate to a W4W program or set up their own fundraiser/goals pledged to a top tier program. This is all managed and tracked via a custom dashboard and backend.
A passion and mission that can be felt
See the live site - wavesforwater.org