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Lionsgate LGTV

Katniss from Hunger Games taking aim.
Lionsgate Logo
  • UX
  • Design
  • Art Direction
  • Apple TV App Design
  • iOS App Design


A movie and entertainment powerhouse, Lionsgate came to Elegant Seagulls to overhaul their LGTV digital screening tool used by film and television buyers. With a focus on conversion and ease of use, we reimagined the platform to convey the magic of Lionsgate’s brand.

  • A Modern, Easy-To-Use Screening Platform
  • Conversion-Focused Design
  • Upsell Opportunities Throughout
Showcase of video screening tool

Our team leaned in with UX best practices, large, compelling title assets and cinematic design to modernize Lionsgate’s platform for not only web, but also for the iOS television and mobile apps.

Video screening tool on mobile devices

Bold. Original. Relatable.

More Results

  • Recommendations, Continue Watching and Featured Feeds
  • User-Driven List Tool For Organizing Titles
  • Matching Email Template Designs
Low fidelity app wireframes
Low-fidelity mobile mockups
Search screen with filters


The final result? A dream collaboration. Working with Lionsgate and their German development partner, Media Fellows, we followed the product from discovery through to launch ensuring consistency and smooth communication.

With the Elegant Seagulls team, we knew we were in expert hands every step of the way.

Jessica Klein
Vice President, Creative Marketing