- Art Direction
DeepPower asked us to translate clean energy into a modern design to propel their mission of harnessing the earth’s unlimited supply of geothermal energy through groundbreaking drilling technology.
- A commanding hero
- Exploration of unconventional ways to communicate power and energy
- Clean, engaging, and responsive design
We started with modern typefaces and an earthy palette, then paired everything with a digestible, clean, and repetitive grid structure for all long-form content and infographics. The result: impact meets readability.
A modern, responsive design as powerful as hot lava.
- An informative experience leveraging custom infographics with a scientific vibe
- A concise design system to ensure scalability of the website
- Brand evolution as part of the design process
By using light and dark transitions we pushed the contrast and visual appeal while also providing a backdrop for bold full width imagery.