DeepPower
![Flowing lava](http://images.ctfassets.net/beeay9aupl8z/tVcmiC5uv07rh8cxc2pbt/771ce9563a01750b492d4994bb57c104/Hero.jpg?w=1800&h=835&fm=jpg&fl=progressive&q=80&fit=thumb)
![DeepPower Logo](http://images.ctfassets.net/beeay9aupl8z/6Y0JtK7nONGLnfGzQuxr4X/d7609517c7084e317dd03043acdb8a08/Logo-Variation-02_2x.png)
- UX
- Design
- Art Direction
Overview
DeepPower asked us to translate clean energy into a modern design to propel their mission of harnessing the earth’s unlimited supply of geothermal energy through groundbreaking drilling technology.
- A commanding hero
- Exploration of unconventional ways to communicate power and energy
- Clean, engaging, and responsive design
We started with modern typefaces and an earthy palette, then paired everything with a digestible, clean, and repetitive grid structure for all long-form content and infographics. The result: impact meets readability.
![](http://images.ctfassets.net/beeay9aupl8z/6Sbyfw8TQkzIx65fMtS6HN/b3ce7468ba8295cab74635849c95c104/Portfolio-Item-Large-02.jpg?w=1680&h=996&fm=jpg&fl=progressive&q=80&fit=thumb)
A modern, responsive design as powerful as hot lava.
![DeepPower Diagram](http://images.ctfassets.net/beeay9aupl8z/7FljlZf98PsiIC26t42Yr0/41b66ccea82226dc033d4ab8c6f211e4/Portfolio-Item-Large-03__1_.jpg?w=1680&h=996&fm=jpg&fl=progressive&q=80&fit=thumb)
More Results
- An informative experience leveraging custom infographics with a scientific vibe
- A concise design system to ensure scalability of the website
- Brand evolution as part of the design process
![DeepPower Map](http://images.ctfassets.net/beeay9aupl8z/3AduKst4diPkK9fZsYUZQ0/82c4117ec2bff91095ca86883fbcb043/Portfolio-Item-Medium-01.jpg?w=830&h=996&fm=jpg&fl=progressive&q=80&fit=thumb)
![DeepPower Mobile View](http://images.ctfassets.net/beeay9aupl8z/6o0ItatO1UmMouGHVS8cBv/f6135e48181ce3f8a47f86fa32c1c8dd/Portfolio-Item-Medium-02__2_.jpg?w=830&h=996&fm=jpg&fl=progressive&q=80&fit=thumb)
![DeepPower Tablet View](http://images.ctfassets.net/beeay9aupl8z/4rdJIEppS2oByrscmVEVh5/d895b635126dda603ff879e39464e56f/Portfolio-Item-Large-04.jpg?w=1680&h=996&fm=jpg&fl=progressive&q=80&fit=thumb)
By using light and dark transitions we pushed the contrast and visual appeal while also providing a backdrop for bold full width imagery.
Testimonial
Five stars! We’ve already enlisted Elegant Seagulls for other projects in our portfolio!
![](http://images.ctfassets.net/beeay9aupl8z/728krFpqfxny1IALxENU8W/7c60fa3bfad1db133052d99765cde9cd/zack_bartlett.jpg?w=160&h=110&fm=jpg&fl=progressive&q=80&fit=thumb)
Director of Corporate Communications